ERIC Number: ED233672
Record Type: RIE
Publication Date: 1982
Reference Count: 0
Video Use in Sweden, 1982. Summary of SR/Pub Report No. 16-1982.
Swedish consumer use of video recording equipment and software was surveyed through interviews with 10,700 people; the interviews were conducted by the field research staff of the Swedish Broadcasting Corporation's Audience and Programme Research Department between December 1981 and April 1982. The study focused on possession (ownership, leasing, rental) of recordings and cassettes, and on usage (recording off-air programs and playing ready-made or home-recorded cassettes), to determine how various subgroups use video. Video usage in relation to Swedish television services was emphasized. Results show a near doubling of video consumption since a similar survey in May 1981. Possession is unevenly distributed among the population with age, place of residence, and sex the principal determinants. Young men residing in urban areas show the highest average density of possession. While personal collections grow rapidly during the first 2 years of owning a video, interest in renting ready-recorded cassettes declines equally rapidly. Video viewing has not affected the volume of television consumption, which has also shown an increase since the earlier survey. (LMM)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Swedish Broadcasting Corp., Stockholm.