ERIC Number: ED233652
Record Type: RIE
Publication Date: 1983-Mar
Reference Count: 0
An Analysis of Institutional Response and Environmental Constraints with Respect to the Patterns of Institutional Enrollment Decline in American Higher Education. ASHE 1983 Annual Meeting Paper.
Cohen, Barry Gerald
The effectiveness of strategies employed by colleges and universities to reverse a trend of declining enrollment was studied. A comparison was undertaken of 59 institutions that were successful (S) and 54 institutions that were unsuccessful (U) in reversing enrollment decline. In addition to questionnaire response data, extensive demographic data were collected from the U.S. Bureau of Census. The introduction of new or expanded academic programs was significantly more often employed by the S institutions than by the U institutions. Conclusions emerging from the findings include the following: institutional reorganization and/or change in institutional mission, for certain institutions, was a highly effective response strategy; for some institutions, retention of existing students was as important, or even more important, than recruitment of new students; enrollment decline was more likely to worsen in institutions with higher tuition increases and higher percentages of acceptances than it was in institutions with smaller increases in these two variables. It is suggested that if institutional action will not be able to reverse a quantitative trend of downward enrollment, it should direct attention to the qualitative dimensions of decline. (SW)
Publication Type: Reports - Evaluative; Speeches/Meeting Papers
Education Level: N/A
Audience: Researchers; Practitioners
Authoring Institution: N/A
Identifiers: ASHE Annual Meeting
Note: Paper presented at the Annual Meeting of the Association for the Study of Higher Education (Washington, DC, March 25-26, 1983).