The activities undertaken by the advising system at Oklahoma State University's College of Arts and Sciences are described. In addition, characteristics of colleges that value the academic advising function and the importance of meeting student needs are sketched. One component of Oklahoma State University's advising system has involved institutional research on topics such as: types of changes made in majors, dropping out, freshman persistence, characteristics of graduating classes, and student evaluation of advisors. A job description for an undergraduate academic advisor was also prepared and adopted as part of the policies and procedures manual. The dean is involved in the selection of advisors; and advisor training is accomplished through workshops, training meetings for special purposes during the year, and a continuously updated advisors' manual. In addition, a monthly newsletter for advisors is issued. Rewards for advisors include promotions, released time, and recognition awards. Other aspects of the college's academic advising system pertain to authority given to the advisor, consultation with the dean for special cases, and the offering of a graduate seminar on academic advising in higher education. (SW)