ERIC Number: ED233412
Record Type: RIE
Publication Date: 1983-May
Reference Count: 0
The Ethics of Media Framing of Issues in the 1980 Presidential Campaign.
Cutbirth, Craig W.; And Others
Hypothesizing that the way in which the media present information influence their audiences' reaction to it, a study examined 158 economy-related news stories broadcast between September 15 and October 31, 1980, by the three major television networks: ABC, NBC, and CBS. Analysis was guided by three questions: To what degree was economic information presented as related to the 1980 presidential election? Was the link provided by the network or was it part of the content? and Was the campaign frame presented in an ethical manner? The study found that networks used a double (campaign--economy) frame between 15% and 20% of the time. In these doubleframes, ABC itself presented the campaign link 7 of 8 times, NBC--7 of 10, and CBS--6 of 11. Analyzing whether the economic information reported or denigrated a particular candidate, the study reported 4 ethical violations in ABC's 8 dual frames, 4 in NBC's 10 frames, and only 2 in CBS's 11 frames. (MM)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Audience Response; Media Bias; Presidential Campaigns; Presidential Candidates
Note: Paper presented at the Annual Meeting of the International Communication Association (Dallas, TX, May 26-30, 1983).