ERIC Number: ED232563
Record Type: RIE
Publication Date: 1983-May
Reference Count: 0
A New Tack for an Old Technique: The Opinion Poll on Campus. AIR 1983 Annual Forum Paper.
The background and function of a Student Opinion Survey Program at the University of Kansas are described, and suggestions for the development and implementation of polling programs are offered. At the University of Kansas, the technical expertise of staff and students was tapped to provide a credible survey program. Departments and other offices can submit questions to the Student Opinion Survey Committee, which reviews proposals and provides assistance to the requesting group. To reduce administration costs and increase program credibility among respondents, surveys are distributed to students by students. Typically, a survey polls about 30 classes with a total of about 500 students, or approximately 2 percent of the student body. Surveys use multiple-choice questions whenever possible and are formatted for direct data entry. Direct benefits of the program include: improved quality of the survey, improved sampling, standardized procedures, freedom of information, cost efficiency, and credibility. Drawbacks include the dependence on volunteers and the need for publicity to maintain the viability and image of the program. Structural and procedural alternatives are discussed. (SW)
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: AIR Forum; Opinion Polls; University of Kansas
Note: Paper presented at the Annual Forum of the Association for Institutional Research (Toronto, Ontario, May 23-26, 1983).