Public relations (PR) is a well-planned campaign of activities the purpose of which is to sell a product (such as foreign language programs) to an external audience. PR differs from publicity in that publicity is a reaction to occasional events whereas PR is a plan with identifiable objectives which extends over a period of time. In conducting a PR campaign, first programs and the public image are assessed, then goals are set, and finally strategies are developed. Possible activities include involving local businesses, government at all levels, and the surrounding community. Substantive issues can be presented to the public through forums in which educators and community leaders participate in panel discussions. Students can be involved through interdisciplinary minicourses such as a combined journalism and foreign language class. The media can be used by sending press releases and letters to newspapers, working with television stations, and writing public service announcements for radio. These and many other ideas and strategies are developed in the articles and pamphlets listed in the references. (DC)