ERIC Number: ED232170
Record Type: RIE
Publication Date: 1983-Aug
Reference Count: 0
Using the Microcomputer for Advertising Research Presentations.
Larkin, Ernest F.
A midwestern university is testing a program that uses the Apple II computer to help students in an advertising research course develop their skills in preparing and presenting research reports using computer generated graphics for both oral and written presentations. One of the course requirements is the preparation of a final project, including a research report based on data that have been provided in the form of computer printouts. Use of the Apple computers allow the students to improve the quality of their presentations. Two software programs are needed for the Apple II to develop charts and graphs that can be used in both oral and written presentations: Apple Business Graphics, designed to enable the user to create charts and graphs based on research data; and Screen Director program, designed to enable the user to create a computer generated "slide show" using the charts and graphs created by the business graphics program. Several benefits have been derived from the experiments using this system. First, students discover new ways in which the computer can be used to help in solving advertising related problems. Second, students are given the opportunity to make formal presentations, thus helping them both overcome some of their fear of speaking before groups, and develop a presentation that covers the important points quickly and clearly. Finally, students learn the importance of a well-planned and well-designed research report. (HTH)
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Apple II
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (66th, Corvallis, OR, August 6-9, 1983).