The educational implications and capabilities of Broadcast Videotex, Interactive Videotex, and cable television need to be considered in the context of how education as a profession should react toward the implementation of the "new media." Broadcast Videotex, which is capable of programmed learning as well as subtitling for the hearing impaired or foreign student, differs from Interactive Videotex, which enables a recipient to receive direct access to a wide variety of education-related contents and services through telephone linkage to a central computer. Field experiments suggest that Videotex will play a supplementary function in education as a source of reference, a learning aid, and a remedial reading tool. It is an individual medium, not very apt for group learning, but it will have implications for personal and family life. With one-way cable television, individual and group-oriented special programs become possible, while two-way cable provides services similar to Interactive Videotex, in addition to films and audiovisual learning. Currently in West Germany four pilot projects are planned for testing possible uses of cable television. However, surveys reveal that both educators and students are skeptical about the use of electronic technology, fearing negative effects on society and the possible threat to personal communication and human interaction. The solution is for educators to engage in the formulation of regulations rather than leaving policy decisions to industry and politics. (LH)