Drawn from a conference focusing on the changing nature of the communication function, the papers in this collection analyze and outline the professional and personal developmental techniques necessary to anticipate and capitalize upon those changes. Among the specific topics discussed in the 32 papers are the following: (1) the techniques and functions of public relations in a variety of contexts, (2) communication policy formation, (3 using communication to attain organizational goals, (4) communicating as a process, (5) communication with organized labor, (6) Japanese style corporate communication, (7) corporate ideology, (8) communication in Latin America, (9) managing creative people, (10) the role of the executive producer in preparing slide presentations, (11) the changing image of education for public relations, (12) using color to persuade, (13) career planning in the management field, (14) the steps involved in becoming an accrediated business manager, (15) the printing industry, (16) the field of design in Canada, and (17) improving relations between business and government. (FL)