ERIC Number: ED230969
Record Type: RIE
Publication Date: 1983-Aug
Reference Count: 0
Newspaper Use and Community Ties in a Non-Metropolitan Area.
Larson, Mark A.
To investigate the relationship between newspaper readership and community involvement in a nonmetropolitan area, data were collected from a random sample of 300 residents of one California county. The county has one daily newspaper and four weeklies. Subjects were asked if they read a newspaper once a week or more, if they subscribed to any newspapers, and the names of the papers they read or subscribed to. Next, they were asked to rate themselves on the following: interest in local issues, how informed they were on local issues, interest in local politics, how often they voted in local elections, level of community involvement, whether they volunteered in local activities, and the number of local organizations to which they belonged. Results showed that a significant share of newspaper readers were reading or subscribing to nonlocal newspapers. The findings also revealed that subscribing to a newspaper was positively related to community involvement. Type of newspaper read, however, was not significantly related to levels of community involvement. (FL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Media Use; Readership Analysis
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (66th, Corvallis, OR, August 6-9, 1983).