A project to develop criteria for evaluating the quality of faculty outreach activities in continuing education and public service is described. The project, which was conducted at the University of Illinois, Urbana-Champaign, was also designed to achieve the utilization of these criteria by faculty members engaged in outreach and by staff who were involved in promotion and tenure evaluation. The following objectives guided the project: identify influential people or gatekeepers, study the social context in which gatekeeper behavior occurs, utilize problem solving in groups to increase participation, and use experts to feed information to groups. A survey was conducted to determine which criteria were judged important by: faculty who conducted continuing education and public service activities and staff who served on promotion and tenure committees. A rank-order list of 40 criteria statements is presented, along with a sample questionnaire. Data on the comparative importance of the criteria and on the appropriate sources of evaluative information for each criterion were incorporated in a faculty guide relating continuing education/public service to promotion/tenure. A copy of the guide and a bibliography are appended. (SW)