The suggestions of business executives concerning the content of a general education program that would assist students in achieving success in business were obtained through a 1982 survey. Questionnaire responses were obtained from 113 respondents in companies ranging in size from 1,000 or more employees to those with 50,000-plus employees. Five categories of skills important for business success were identified: communication skills, analytical ability, interpersonal competence, mathematical skills, and specific behavioral traits and attitudes. The behavioral attributes considered very important to success in business included a sense of responsibility, the ability to adapt to change, self-assurance, independence, and appearance. Attributes that become more important as employees advance in their careers were also identified. The results suggest that assisting students in preparing for careers need not be at the expense of other general education goals. It is concluded that most of the courses now offered in general education programs develop capabilities that are important to success in business; however, the methods of instruction could be important in some colleges for both career and general education objectives. A bibliography, sample questionnaire, and review of related research are included. (SW)