ERIC Number: ED229806
Record Type: RIE
Publication Date: 1983-Mar
Reference Count: 0
Communication Policies and Practices in American Corporations.
Hellweg, Susan A.; Phillips, Steven L.
A survey was conducted of the personnel directors in the "Fortune" 500 listing of top American corporations to determine their current communication policies and practices. A follow-up survey focused on the 98 companies that had indicated that they employed a communication director. Among the major findings of the survey are the following: (1) although many corporations have a communication director, in the majority of cases this person has responsibilities other than just the management of internal communication; (2) the job functions of communication directors appear to reach across the broad spectrum of internal and external communication; (3) a number of corporations have undergone a communication audit process, recognized its benefits, and accepted the recommendations emanating from it; (4) between 20% and 45% of the corporations conduct communication training programs for employees; (5) communication is recognized as an extremely important tool by 45% of the corporations, and as a moderately important one by another 29%; and (6) despite the fact that these corporations generally allocate resources toward the communication effort--institute feedback sessions--and have established policy statements regarding their communication programs, their communication on the whole is regarded by their personnel directors as timely, accurate, and adequate less than 75% of the time. (FL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Communication Directors
Note: Paper presented at the Western Regional Meeting of the American Business Communication Association (Marina del Rey, CA, March 1983).