ERIC Number: ED229801
Record Type: RIE
Publication Date: 1983-Apr-28
Reference Count: 0
Portrait of an Art Film Audience.
Austin, Bruce A.
A study was conducted to create a portrait of a contemporary art film audience. A survey containing open- and close-ended questions was sent to 329 persons on the mailing list of the International Museum of Photography at the George Eastman House in Rochester, New York, an institution that also runs an art theatre. Among others, analysis of the 226 usable surveys that were returned produced the following conclusions about this group: (1) they are highly educated, enthusiastic movie-goers; (2) they are more likely than other film audience samples to report movie-going as their favorite leisure activity; (3) they are frequent movie-goers; (4) they perceive their art film theatre as offering a unique alternative to commercial cinemas; (5) a majority planned their last attendance at the art theatre at least one week in advance; (6) while the typical attendance unit was the couple, 30% attended alone the last time they went; (7) they are interested in learning about the films they see; and (8) unlike the majority of U.S. movie-goers, they express only a modest preference for American films over foreign movies. (JL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Art Films; Audience Analysis; Audience Response
Note: Paper presented at the Annual Meeting of the Eastern Communication Association (Ocean City, MD, April 27-30, 1983).