ERIC Number: ED229797
Record Type: RIE
Publication Date: 1983-Aug
Reference Count: 0
The Effects of Actualities on the Recall of and Interest in Radio Newscasts.
Wulfemeyer, K. Tim; McFadden, Lori L.
To determine whether aural enhancements, or actualities, increase either audience recall of, or interest in, radio newscasts, two versions of the same newscast were presented to different groups of university students. One group heard the control report while the other listened to an experimental report supplemented with actualities. A multiple-choice quiz administered to each group following the newscasts indicated a negative correlation between the use of actualities and both listener recall and interest. These findings, contradicting earlier studies that revealed no difference between experimental and control groups, might be influenced by the following: (1) the shortness of the simulated newscast; (2) the use of aural enhancements in consecutive news items, possibly diminishing the technique's effect; (3) the difficulty of the questions based on actualities; and (4) the homogeneity of the listener population. The results indicate that while actualities might help illustrate a news item, a straight delivery is more effective in providing specific information. Radio news, the listeners also suggested, could be made more interesting through a slower, clearer delivery, more significant news, and a greater use of humor and human interest stories. (MM)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Audience Response; Media Appraisal
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (66th, Corvallis, OR, August 6-9, 1983).