To assess the impact of Programming in the Arts (PITA), a funding category of the National Endowment for the Arts, personal interviews were conducted with 225 individuals in 13 cities, and archival material (e.g., project proposals and final reports) and secondary data sources (e.g., Nielsen ratings) were analyzed. PITA supports television, film, video and radio programs on the arts, and has made major grants to such series as Live from Lincoln Center. The evaluation report consists of seven chapters. Chapter 1 provides an historical context for PITA and describes the major PITA funded series and specials. The quality and accomplishments of the series and specials and their promotion and distribution histories are discussed in chapters 2 and 3 respectively. Financial, technological, production, and programming impacts of PITA on the media are examined in chapter 4. The financial and creative impacts, as well as indirect impacts, of PITA as reported by artists and art organizations and disciplines are reported in chapters 5 and 6. A summary is provided in chapter 7. Appendices describe the major series and research design and methodology, contain the interview instrument, and list the interviewees. (RM)