This paper describes the basic principles and objectives of an educational approach based on "values confrontation" and evaluates its impact on student values, feelings, and behavior. After stressing the importance of forming a modern pedagogy concerned with developing rational thinking and deeper personal and social awareness, the paper presents assumptions concerning college students based on insights from anthropological, sociological, and developmental psychology studies. Next, the course "In Search of Value" is described in terms of its major emphasis on awareness of society and human behavior and on alternative social structures and value systems; and in terms of its specific elements, i.e., social self-analysis, values confrontation, transference, cognitive dissonance, psychological guidance, academic skills development, and phenomenological evaluation. Next, the paper explains several course activities, including the maintenance of a reflective log/journal in which students react, critically analyze, and imagine alternatives; discussions based on students' personal reactions to course material; and self-disclosures by the instructor. Finally, the paper presents conclusions about the courses's effectiveness based on student evaluations and discusses the educational implications of the values confrontation approach. Appendices present the course evaluation instrument and sample student responses, and a course description. (HB)