ERIC Number: ED228886
Record Type: RIE
Publication Date: 1983
Reference Count: 0
Language and Cultural Skills for Travel Industry Managers.
Iwamura, Susan Grohs
Program objectives and assessment results of language courses taught at the School of Travel Industry Management (TIM) of the University of Hawaii are discussed. In addition to preparing students to speak with employees and clientele in Mandarin, Japanese, French, and Spanish, these courses include the study of cultural practices and values that affect the hospitality industry, the organization of companies, and business protocol in countries where the target languages are spoken. Speaking and listening are emphasized in all classes. Reading and writing are treated differently in the French and Spanish classes than in the Japanese and Mandarin classes. Evaluations indicated that TIM students are able to carry on meaningful conversations with greater confidence than students in traditional classrooms. TIM students also have greater understanding of the role of language and culture in international business pursuits, and are motivated to use the specific types of structure and vocabulary in the lessons. It is suggested that knowledge of these languages by travel industry managers in Hawaii will help attract more tourists from Japan, Latin America, and Europe. Additionally, it is concluded that the approach of developing curricula that start with communication in specific situations and that end with identifying needed structures and vocabulary is crucial to achieving the goals of the special language courses. (SW)
Descriptors: Chinese Culture, College Second Language Programs, Communicative Competence (Languages), Cultural Education, French, Higher Education, Hispanic American Culture, Hospitality Occupations, Intercultural Communication, Japanese, Languages for Special Purposes, Listening Skills, Mandarin Chinese, Second Language Instruction, Spanish, Tourism
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: University of Hawaii
Note: Paper presented at the Annual International Bilingual Bicultural Education Conference (12th, Washington, DC, February 15-19, 1983).