Reasons for faculty participation in the career preparation of liberal arts students and strategies for promoting this involvement are considered. In addition, projects at colleges and universities that have succeeded in establishing partnerships between liberal arts faculty and career counselors are described. It is suggested that since liberal arts faculty have the earliest and closest contact with students, they are in a unique position to assist students in planning for work. Yet, a 1981 survey of Association of American Colleges member institutions revealed that only 18 percent had formal activities involving faculty in career advising, and this involvement usually was to pre-law and pre-medicine students. It is emphasized that students need to know that their liberal arts education provides them with skills that are associated with long-range career success. It is important for students to begin career consideration early, to choose between different types of occupations, to research an organization in preparation for an interview, and to be prepared to justify the relevance of their education. Barriers to faculty involvement in career advising and the process of implementing this change within the college are addressed. (SW)