Approaches for developing or improving programs for better recruitment and retention of adults are suggested. It is noted that self-improvement and career-enhancement are among the strongest motivations for adults to continue their education. Adults need accurate information about college attendance and assurance that they can compete, along with assistance with aspects of entering college and reordering their lives. A back-to-school orientation program should be visible in the community, attract a sufficient number of participants, and inspire participant follow through. Other important topics are obtaining college credit for prior learning and financing a degree, choosing the right program and college, and balancing work, family, and college demands. In terms of retention, the high cost of financing an education means that the student expects a high quality education and good student services and facilities. An effective retention program should begin with an objective, analytical assessment of what goes on daily in the classrooms, and should include administrative measures to orient and assist faculty, or to take corrective action to ensure quality teaching. Good academic and personal counseling are also essential to a retention program. (SW)