ERIC Number: ED225807
Record Type: RIE
Publication Date: 1981-Jun
Reference Count: 0
Being Heard: A Guide to Media Use in Southeast Michigan. First Edition.
Michigan Univ., Ann Arbor. School of Natural Resources.
This document is designed to help community organizations and public interest groups in southeastern Michigan succeed in gaining the attention of local (and perhaps national) media. Chapter 1 provides a framework, a process, with which to approach media planning, describing the various media available, starting with newspapers, television/radio, and progressing into street theater and media events. Advantages/disadvantages of each communication format are discussed. Also included in this chapter are guidelines for designing more effective messages. Chapter 2 lists major radio, television, and TV services available in southeastern Michigan, (concentrating on Detroit, Ann Arbor, and Flint), major public services available, contact people, and tips on how to approach these media contacts to maximize results. The third chapter references existing "how-to" resources, including books, classes, and workshops that will improve skills in visual design, public speaking, audio-visual production, photography, technical writing, and others. The final chapter provides information on working with other groups to form temporary and permanent coalitions. The document concludes with a detailed alphabetical listing of subjects, titles, and institutions. (Author/JN)
Publication Type: Guides - General
Education Level: N/A
Authoring Institution: Michigan Univ., Ann Arbor. School of Natural Resources.
Identifiers: Environmental Communications; Michigan
Note: Prepared by Network.