ERIC Number: ED225529
Record Type: RIE
Publication Date: 1982
Reference Count: 0
A University's First Use of Its Cable Television Access Channels.
This document provides extensive procedural detail for the design and execution of a needs analysis/feasibility study survey and the resulting 6-day experimental demonstration project of information and instructional programming (called Cablexpo), which was presented over two of the University of Iowa's five cable television access channels. The study, which was designed following an analysis of the underutilization of the cable channels in terms of Roger's model of innovation in organizations, is first explained thoroughly. Separate sections provide an overview, study rationale, terms and definitions, and research questions addressed. An extensive literature review addresses the innovation process, resistance to change in education, strategies for innovation, and broadband cable technology at educational institutions. The chapter on procedures covers details of the design, operation, and evaluation of Cablexpo. Findings are reported and discussed for the project as a showcase and feasibility study, and as a planned strategy to modify attitudes. Recommendations are made for the future development and implementation of the university's access channels. A 105-item bibliography and 49 tables and figures are provided. Appendices contain the survey instruments; newsletters and correspondence; media clippings; the Iowa State University Cable TV Committee final report and recommendations; budgets and balance sheet; and the Human Subjects in Research Committee approval. (Author/LMM)
Publication Type: Dissertations/Theses - Masters Theses; Reports - Evaluative; Tests/Questionnaires
Education Level: N/A
Authoring Institution: N/A
Identifiers: Iowa State University
Note: Master's Thesis, Iowa State University.