A humorous consideration of institutional factbooks and the editor's role is presented. Factbooks are increasingly popular as an administrative tool for institutional research, strategic planning, and public relations. Topics include the following: the need to gain the college president's approval for the publication, cooperation with other offices, staffing needs, data analysis, the use of graphs and other illustrations, layout and design, dealing with the printer, deciding on the quantity of factbooks required, distribution of the publication, and budgets. Appended materials include: a list of items to include in printing specifications, proofreader's marks, and printing terminology. (SW)