ERIC Number: ED225193
Record Type: RIE
Publication Date: 1981-Nov
Reference Count: 0
Research Questions: Women and Mass Media.
Busby, Linda J.
Typically, research concerning media presentations of women has involved six types of analysis: (1) content analysis (what is said), (2) cultural and social analysis (why it is said), (3) control or gatekeeper analysis (by whom it is said), (4) audience analysis (to whom it is said), (5) media analysis (in which channel), and (6) effects analysis (with what effects). This paper examines each of these research areas, noting trends and areas for additional research. In addition, it provides an extensive bibliography for each area, including both works that are useful in that research field and works that are examples of such research. (FL)
Publication Type: Information Analyses; Reference Materials - Bibliographies; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Audience Analysis; Control Analysis; Media Analysis
Note: Paper presented at the Annual Meeting of the Speech Communication Association (67th, Anaheim, CA, November 12-15, 1981).