ERIC Number: ED225146
Record Type: RIE
Publication Date: 1982-Jul
Reference Count: 0
Using the Nominal Group Technique to Teach Ethics in Public Relations.
McElreath, Mark P.
Nominal Group Technique (NGT), a highly structured group process that seeks to provide an orderly procedure for obtaining qualitative information from target groups who are most associated with a problem area, can be used to teach ethics in public relations classes. In NGT, members work in the presence of one another but do not interact except during specific time periods in the process. While it is designed to be a nonthreatening and depersonalized experience, NGT does deliberately create tension. In an undergraduate public relations theory course with 50 students, NGT can be used to cover the topic of ethics over four class periods. During the first class, the teacher introduces the general topic of ethics by means of a lecture. During the second class period, he or she explains NGT's strictly structured interaction, divides the class into groups, and acts as an authoritarian task-master who imposes the silence and independent thinking that are the hallmarks of NGT. Listing of ideas developed in silence moves the students toward consensus about what they think are important ethical situations that should concern a public relations practitioner. During the third class period, NGT is used to help the students identify strategies for dealing ethically with the situations identified during the previous period. These strategies are explained and critiqued during the final class period on the topic. (Includes a guide for using NGT to teach ethics in public relations.) (JL)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Nominal Group Technique
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (65th, Athens, OH, July 25-28, 1982).