ERIC Number: ED224480
Record Type: RIE
Publication Date: 1982-Aug
Reference Count: 0
The Diffusion of Innovations: A Review of Research and Theory with Implications for Computer Technology.
Stewart, David W.
A review of the general literature on diffusion, innovation, and social change is worthwhile as a basis for developing more effective methods for facilitating the adoption of computer-based technologies. Much of the research on diffusion has focused on (1) characteristics of the innovation which influence the diffusion process, (2) a description of the adoption process over time, and (3) characteristics of both individual innovators and innovative organizations. Once innovators in an organization have been identified, information should be supplied to them, emphasizing the relative advantages of the innovation, i.e., computer-based technologies, and a trial and error period should be provided. Developing internal advocates and insuring trial do not complete the adoption process, however, and resistance may still be substantial. Approaches to reduce resistance can include establishment of work teams, modification of organizational procedures to encourage use of computer technologies, and consideration of human factors. Those charged with implementation of these technologies can benefit from a review of the work of consumer psychologists and others involved in new product marketing. The current computer revolution will be painful and disconcerting to some, threatening to many, and will have an impact on nearly everyone. Psychologists can employ their knowledge to facilitate the inevitable transition to a computer-oriented society. (LMM)
Publication Type: Opinion Papers; Information Analyses; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Convention of the American Psychological Association (Washington, DC, August 1982).