The increasing need for employees of U.S. businesses to speak the language of the customer is explored. It is shown that the need for foreign language skills in business far exceeds the supply and continues to increase. In the past, the detrimental impact of lack of language skills in U.S. business has been masked by the competitive advantage enjoyed by U.S. firms and the English skills of the trading partners. The importance of effective communication in retaining a competitive edge in business is stressed. American educators must become aware of foreign language skills as a business tool and prepare business graduates for the many opportunities in both domestic and international commerce. In considering candidates for international assignments, employers valued both communication skills and an interest in international operations. Trends toward increasing foreign ownership of U.S. companies, an increasing foreign share in U.S. markets, growth in the export of services, and an increase in foreign-owned plants located in the United States will further increase the demand for these skills. Industry must clearly state this demand and schools of business administration must respond to this need by providing facilities for foreign language study as part of their programs. (RW)