ERIC Number: ED224127
Record Type: RIE
Publication Date: 1980
Reference Count: 0
Publications for Effective Communications. Basic School PR Guide.
Weir, Kenneth L.
To help educators improve school publications, this handbook discusses the reasons for school publications and presents guidelines for their production. Chapter 1 notes that school publications' purpose is to communicate. Chapter 2 discusses where to begin school publications and suggests focusing on people, making the publication's purpose obvious, using photographs, avoiding crowded pages, scheduling projects and staying on schedule, and being wary of expensive special effects. The same chapter reviews the factors involved in selecting paper, urges the school publisher to find helpers, lists school publications needing more attention (including memos, student publications, curriculum guides, student handbooks, award programs, report cards, and news releases), stresses the avoidance of sex bias and racial stereotypes, advises careful use of "amateurish art," discusses distribution methods, and recommends ways to obtain product recognition. Chapter 3 advocates producing different publications for different publics; examples include building-level newsletters, school-community activity calendars, annual reports, and guidance publications. Guidelines for evaluating publications are presented in chapter 4. Chapter 5 briefly summarizes the handbook, and seven appendices provide sample specification sheets, type sizes and faces, and page and cover layouts, as well as writing tips. (RW)
Descriptors: Elementary Secondary Education, Evaluation Criteria, Guidelines, Information Dissemination, Layout (Publications), Organizational Communication, Production Techniques, Public Relations, School Publications
Publications, National School Public Relations Association, 1801 North Moore Street, Arlington, VA 22209 ($7.50 each; $37.50 for set of eight).
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: National School Public Relations Association, Arlington, VA.
Note: One in a series of eight Guides which comprise the Basic School PR Kit. Portions of appendices may reproduce poorly due to small, light print of original document. For related documents, see EA 015 214-220.