ERIC Number: ED224071
Record Type: RIE
Publication Date: 1982-Nov
Reference Count: 0
A Comprehensive Interdisciplinary Mass Communication Program for a Small College.
Anapol, Malthon M.
Although undergraduate enrollment in communication curricula grew during the 1970s, only a limited number of small colleges developed their offerings in the mass communications area. Faced with developing a mass communication curriculum and launching a new department with limited staff and equipment resources, one small Pennsylvania college established a core curriculum of courses required of all communication majors. Its three basic and traditional content courses are Introduction to Mass Communication, Theories of Mass Communication, and Mass Media Law and Regulation. The second part of the core curriculum requires students to complete at least one course each in production, writing, research, and applied media experience. The second half of the curriculum provides four options from which to choose: advertising, broadcasting, journalism, and public relations. Students can complete the departmental core and the requirements of one option with about 13 or 14 courses. Using the same course structure, a minor has also been developed in mass communications. The total program involves six departments, each contributing one or more courses to the various options or other requirements of the curriculum. There is no question that revisions and adjustments will need to be made on the basis of experiences with this curriculum, including some kind of apprenticeship options, but students are accepting this program in increasing numbers. (HTH)
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Association (68th, Louisville, KY, November 4-7, 1982).