ERIC Number: ED224062
Record Type: RIE
Publication Date: 1982-Nov
Reference Count: 0
Communication Needs of Fortune 500 Companies.
Hagen, Suzanne J.
Personnel directors of 42 Fortune 500 companies responded to a questionnaire designed to elicit information on (1) the predominant communication-related job titles in those companies, (2) which of those positions communication majors were qualified to fill, and (3) what academic preparations were most useful for such positions. All respondents ranked personnel director as the top communication-related job, but only 29% felt that a communication major qualified for the position. The second and third ranked communication-related positions were public relations director and sales representative. Among the college courses thought to be most important for communication-related positions were oral presentations, business administration/management, and English. Finance/accounting and English/language arts were also top-ranked minors programs. The results suggested that the career situation in corporate communication is neither terribly bleak nor particularly encouraging for speech communication majors. Public relations and internal/external communication seem to be "better bets" than other employment positions, and are also important to overall corporation communication now and for the future. (HTH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Fortune 500
Note: Paper presented at the Annual Meeting of the Speech Communication Association (68th, Louisville, KY, November 4-7, 1982).