ERIC Number: ED223226
Record Type: RIE
Publication Date: 1982-May
Reference Count: 0
Instructional Media, Attitude Change and Field Dependence.
Kloock, Terryl R.; And Others
The effectiveness of two media types (sound film and still slides with audiotape) in changing student attitudes, and their impact on students varying in field dependency levels was examined. Subjects, 82 college students scoring at the high and low extremes of the Group Embedded Figures Test (GEFT), were randomly assigned to either a (1) multi-cue (film); (2) moderate-cue (slides with audiotape); or (3) control presentation group. Hovland's Reinforcement Theory was the basis for this study, which was an attempt to replicate Cook's (1979) findings. Field-independent subjects generally had more positive attitudes toward soil conservation after treatments than field-dependent subjects, though not significantly, as measured using the Soil Conservation Attitude Test. Field-independent subjects in the film treatment had significantly more positive attitudes than both field-independent learners in the slide-tape group and field-dependent learners in either the film or slide-tape groups. It was concluded that a film will be more effective than a slide presentation of comparable quality in changing field-independent learners' attitudes toward soil conservation. Thirteen references are listed. (LMM)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: AECT Research and Theory Division Meeting; Field Dependence Independence; Stimulus Complexity
Note: Paper presented at the Annual Meeting of the Association for Educational Communications and Technology, Research and Theory Division (Dallas, TX, May 1982). For other papers, see IR 010 442-487.