ERIC Number: ED223194
Record Type: RIE
Publication Date: 1982-May
Reference Count: 0
An Exploratory Study of the Relative Effectiveness of Realistic and Non-Realistic Color in Visual Instructional Materials.
Berry, Louis H.
In order to compare the instructional effectiveness of realistic and non-realistic color cueing on visualized instruction, an instructional unit on the human heart, using slides and an audiotape, was presented to 244 college students. Four treatment groups received the same oral presentation, with the addition of different types of visual illustration--black and white shaded drawings, realistic color drawings, or non-realistic color drawings--for the three remaining groups. Both immediate acquisition and delayed retention effects were examined. The realistic color group was found significantly superior to the non-illustrated group. Results showed that different materials were not equally effective in facilitating achievement. Although the relative number of visual cues, or visual complexity, was held constant across color treatment, achievement differences favored the realistic color group. Facilitative effects of visual materials on learning disappeared after 6 weeks. An eight-item bibliography is provided. (LMM)
Publication Type: Information Analyses; Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: AECT Research and Theory Division Meeting; Color Stimuli; Stimulus Complexity; Visual Representation
Note: Paper presented at the Annual Meeting of the Association for Educational Communications and Technology, Research and Theory Division (Dallas, TX, May 1982). For other papers, see IR 010 442-487.