ERIC Number: ED221908
Record Type: RIE
Publication Date: 1982-Nov
Reference Count: 0
The Practice and Ethics of Telephone Survey Research: An Applied Perspective.
Lindsay, Caroline J.
One popular method of generating large quantities of social science research data is telephone research. The interviewer's communication skill is a critical factor in determining the reliability and validity of such research. The interviewer should have a clear, pleasant, and understandable voice; be able to read through the questions fluently; and be able to respond to any questions asked by the interviewee. The advantages of the telephone survey include high response rates, personal format, low cost, and speed. The disadvantages include the limitations imposed by time considerations, the "between-interviewers" variance created automatically by using more than one interviewer, and the time and money wasted on calls to disconnected or commercial numbers. Other problems and errors common to many social science research methods also exist for telephone surveys. Researchers using the telephone survey method may wish to employ a number of ethical suggestions in their research endeavors. They should train interviewers to (1) listen carefully to what interviewees are saying in response to questions, (2) handle rude or obnoxious people in a positive way, (3) employ positive persuasive efforts to convince interviewees to participate or maintain interest in the interview, and (4) react patiently to subjects wanting to talk about topics that are of interest to them but which are irrelevant to the research. (HTH)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Telephone Surveys
Note: Paper presented at the Annual Meeting of the Speech Communication Association (68th, Louisville, KY, November 4-7, 1982).