ERIC Number: ED221907
Record Type: RIE
Publication Date: 1982-Nov
Reference Count: 0
Corporate Models for Handling International Business.
Howell, William S.
As one views the interface of American and other cultures in international business, the first and most vivid impression is a lack of awareness of cultural differences. Persons are assigned to foreign duty with little if any briefing about the culture they will enter. Two approaches to improving the handling of international business are exemplified by the programs of two existing multinational corporations. The first company opted for a bicultural, selective, heavily experiential program aimed at an integrated changing of behaviors. The second company completed an extensive corporate needs assessment which led to the decision to opt for cultural awareness rather than behavioral change. Planners of any corporate intercultural program must address five issues: (1) program goal of behavioral change or increased cultural awareness, (2) culture-general or culture-specific emphasis, (3) on-site or home office location, (4) comprehensive or selective initial effort, and (5) centralized or decentralized project manager. Since no one model will fit all organizations, there are several operation requirements for a successful, intercultural program in any corporation: flexibility to meet the needs of each department creatively; an open system that permits access to resources outside the corporate offices; and status, authority, and power, in the form of upper level support. (HTH)
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Multinational Corporations
Note: Paper presented at the Annual Meeting of the Speech Communication Association (68th, Louisville, KY, November 4-7, 1982).