ERIC Number: ED221785
Record Type: RIE
Publication Date: 1979
Reference Count: 0
Getting the Word Out.
Tans, Mary Dee, Ed.; And Others
This notebook is designed to help the volunteer or professional responsible for "getting the word out" about an agency, organization, chapter, or project to do the necessary public relations work more successfully, professionally, and effectively. Advice on developing public awareness and identifying the organization's goals and priorities, evaluating resources, and establishing a plan is offered along with principles of communication. Other topics include the use of newspapers, radio, television, newsletters, brochures, exhibits, and public speakers' bureaus. The principles of changing public attitudes are also discussed. A bibliographic reference list is included. (JAC)
Descriptors: Audiences, Communication Skills, News Media, Organizational Communication, Organizational Effectiveness, Planning, Public Relations, Publicity, Radio, Television, Volunteers
Wisconsin Clearinghouse, 1954 E. Washington Ave., Madison, WI 53704.
Publication Type: Guides - Non-Classroom
Education Level: N/A
Sponsor: Wisconsin Council on Developmental Disabilities, Madison.
Authoring Institution: Wisconsin Clearinghouse for Alcohol and Other Drug Information, Madison.