West Virginia's Higher Education Instructional Television (HEITV) project is described. The program provides telecourses to viewers, or integrated learning units that combine instructional television programs with related print materials. Students watch the programs on their home televisions and complete readings and assignments at home. Three or four times a semester instructors gather students together for discussion or testing. Additional communication often occurs over the phone or by mail. The key to high telecourse enrollments in West Virginia has been a grassroots approach promoted by some enthusiastic faculty and public broadcasters. The same grassroots philosophy has been incorporated into an efficient statewide delivery for the HEITV project. The project enables the state's rural population to be effectively reached through public television. Title I of the Higher Education Act of 1965 set the foundation for statewide telecourse delivery. Each college and university has appointed an HEITV coordinator, who performs an important pivotal role within the statewide structure. Coordinators work with faculty to organize campus telecourse activities. Each institution has direct influence on statewide telecourse decisions, and each institution maintains complete control over campus telecourse offerings. A total of 1,114 students have enrolled in the telecourses to date. At the station, the HEITV coordinator directs broadcast scheduling and other functions, and provides two-way communication between station staff and the statewide committee. The schedule for choosing and acquiring telecourses is traced, and attention is directed to participation in consortia and elements that would be important to adopt the HEITV model. A map of the state showing participating colleges and stations is appended. (SW)