ERIC Number: ED220949
Record Type: RIE
Publication Date: 1981
Reference Count: N/A
Looking to the Future: What Business Are We In?
Young, Elizabeth L.
As various institutions compete to fill more roles in the educational process, they should ask themselves exactly what kind of clientele they wish to serve and what kinds of outcomes they wish to attain. Only then is it reasonable to consider strategies for using technology to support these goals. Educational institutions should plan future operations to serve the needs of their clients, realizing that new client markets can be opened through astute applications of technology. For instance, a university can erect a satellite earth station on its campus and use it not only to receive educational transmissions but for several other purposes as well: faculty and students can participate in teleconferences; the campus can enable local members of national organizations to attend their own teleconferences, and can perhaps provide them with educational services as well; and the campus can use its hookup to provide its own locally-generated information to a national audience. To be successful in the new educational market, institutions must speed up the development of media literacy, change the decision-making environment, become more entrepreneurial, and become more interactive with other educational providers in the community. (Author/PGD)
Descriptors: Communications Satellites, Educational Needs, Educational Technology, Entrepreneurship, Futures (of Society), Higher Education, Institutional Role, Marketing, Needs Assessment, Program Development, Public Relations, School Role
Not available separately; see EA 014 833.
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Educational Marketing
Note: In: Technology and Education: Policy, Implementation, Evaluation. Proceedings of the National Conference on Technology and Education (January 26-28, 1981). For related documents, see EA 014 833.