The integration of telecommunications technology into higher education has proceeded slowly for several reasons. Faculty members tend not to want to use instructional programs produced by others; educators who get involved in producing their own programs must cooperate with a whole group of other experts who have their own ideas concerning the preparation of materials, and who may have had bad experiences dealing with educators in the past; and the regulations of the Federal Communications Commission prevent academic institutions from exercising full control over broadcasting facilities with which they are often affiliated. Still, colleges and universities are recognizing that the advantages of using television are steadily increasing. A successful marriage of education and telecommunications can be achieved if telecommunications staffs adopt an attitude of commitment to educational goals and cooperation and communication with educators; if university administrators actively support the development of telecommunications capabilities; and if faculty members accept and utilize the expertise of telecommunications specialists in an open way. This document presents guidelines for creating the atmosphere in which education and telecommunications can most benefit each other, and concludes with a brief description of the successful integration of education and telecommunications at West Virginia University. (Author/PGD)