ERIC Number: ED220888
Record Type: RIE
Publication Date: 1982-Aug
Reference Count: 0
Measuring Organizational Communication Variables.
Rogers, Donald P.
In an effort to establish the domain of organizational communication (OC), this paper defines variables, presents models of their relationships, explains the three dominant approaches to OC, and proposes ways to test their competing claims. Having defined characteristic, causal, and result variables, the paper stresses the importance of establishing whether communication behavior is deliberate, intentional, and purposeful, or the much more limited result of coping mechanisms. Next it presents the three dominant approaches to OC--Instrumental, Process, and Functional--and proposes how the predicted effects of each approach could be used to construct variables that will test the approaches' domain claims. The paper then describes the three criteria for the measurement of variables--utility, validity, and reliability--and reviews the four methods used in OC research: survey questionnaire, interview, experiment, and observation. The paper concludes that the resolution of domain issues will provide an understanding of the genuine significance of OC, or even its lack of significance. (JL)
Publication Type: Information Analyses; Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Meeting of the Symposium on Issues in Organizational Communication Research Academy of Management (New York, NY, August 1982).