ERIC Number: ED220169
Record Type: RIE
Publication Date: 1980
Reference Count: 0
A Curriculum Evaluation Study of Commercial Art Programs in the Wisconsin Vocational, Technical and Adult Schools: Final Report.
Crandall, William H.; Niesl, Joseph
A study of 2-year associate degree commercial arts programs in Wisconsin was conducted to determine the entry-level job requirements of commercial artists on a statewide basis; to identify skill tasks, performance levels, and learning experiences required of commercial artists; to evaluate the relevance of 2-year programs to industry requirements; and to ascertain revisions necessary to improve the quality of instruction and the relevance of programs. Personal interviews were conducted with art supervisors from a sampling of firms and with graduates from associate degree programs. In addition, questionnaires were sent to graduates from three Wisconsin colleges (N=180), employers of graduates (N=68), and various industrial employers thought to employ artists (N=99). Findings, based on responses from 38% of the graduates, 28% of the graduate employers, and 67% of the industrial employers, included the following: (1) the most common areas of employment were keyline, paste-up, advertising lay-out, and graphic design; (2) 48% of the graduates earned less than $500 per month in their first job after graduation; (3) employers of graduates considered basic math knowledge, reading skills, printing terminology, drawing, and keyline/paste-up as essential skills for employees; and (4) general industrial employers felt courses should be required in drawing, keyline/paste-up, and graphic design. The report details survey responses and specifies the competencies required of commercial artists. (HB)
Descriptors: Art Education, College Graduates, Commercial Art, Employee Attitudes, Employer Attitudes, Employment Qualifications, Graduate Surveys, Job Performance, Job Skills, Outcomes of Education, Program Evaluation, State Surveys, Technical Institutes, Two Year College Students, Two Year Colleges, Vocational Education
Publication Type: Reports - Evaluative; Tests/Questionnaires
Education Level: N/A
Authoring Institution: Milwaukee Area Technical Coll., WI.