The characteristics of application generators and the reasons they are and will be used increasingly in collegiate institutional research are addressed. The incorporation of application generators within a total institutional data and information processing network is also outlined. The analysis considers the often noted "gap" between expectations and results in the application of computer power to information needs. It is proposed that application generators will eventually displace COBOL and other third generation languages as the primary tool for information system development. It is further argued that institutional research represents the most logical candidate for acting as the catalyst in this transformation. Evidence in support of these arguments is derived from a review of relevant literature and from a detailed description of one application generator and its use at one institution. In addition, strategies for beginning the transition to application generators and related institutional issues are examined. Application generators are classified as fourth generation software since they are non-procedural. Third generation languages require the user to describe not only what is desired, but also to tell the computer how to do it. Application generators require only the description of what is desired. Other characteristics of application generators are considered, and examples of application generators are noted. The case of a college that converted to an application generator and used the application generator package "INFO" is described. INFO's significant impact for institutional research and other college applications are addressed. A bibliography is appended. (SW)