ERIC Number: ED219833
Record Type: RIE
Publication Date: 1982-Jul
Reference Count: 0
Redefining Literacy for the 21st Century.
Each of the four distinct ideological positions concerning the literacy problem is deficient. "Technological utopianism," the position arguing that traditional literacy standards are obsolete in the world of mass media, not only presents major conceptual and research difficulties but also suffers from the fact that its proponents, most of whom claim to follow Marshall McLuhan, do not understand his work. The Neo-Marxist position that mass media is a highly conservative force that "industrializes" the mind is inaccurate. Proponents of the back to basics movement are often entrenched academics who have something to gain from such a change. The genetic nature-nurture argument is clouded in highly emotional and controversial terms. A redefinition of literacy should take into account the fact that students are already accustomed to receiving certain types of information from certain sources (such as television) and should also address itself to the affective side of students' lives. New forms of pedagogical organization and tools might be imperative if educators are to transmit the literacy skills students need for living in a mass communications age. (JL)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: McLuhan (Marshall)
Note: Paper presented at the Meeting of the World Future Society Conference (Washington, DC, July 18-22, 1982).