ERIC Number: ED219824
Record Type: RIE
Publication Date: 1982-May
Reference Count: 0
An International Comparison of Television Programming and Audiences.
Caron, Andre H.; And Others
Seven countries--Belgium, Bulgaria, Canada, France, Hungary, Italy, and Japan--participated in a comparative study of television programing and audiences. Four statistical indicators--structure of programs broadcast, availability of programing, potential viewing and actual viewing--were used to analyze over 25 categories of programing, which for the sake of clarity were reduced to three: information, culture and education, and entertainment. Results, including data from the United States, indicated that information programs accounted for 30% of all programing, cultural and education programing for about 18%, and entertainment for approximately 52%. Considering both offerings and availability revealed that the greater the number of networks the more competition there is for most types of programing. Entertainment programs dominated "prime time" offerings in every country, yet actual viewing demand for them still exceeded their supply. At the same time, the supply of culture and education programs exceeded the demand for them. The findings suggest that in spite of differences in countries and cultures, audience behaviors are generally similar. (JL)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (Boston, MA, May 2-5, 1982). Parts of Tables may not reproduce.