ERIC Number: ED218686
Record Type: RIE
Publication Date: 1982-May
Reference Count: 0
Hispanic Youths' Cultural Identities: Prediction from Media Use and Perceptions.
Neuendorf, Kimberly A.
A study tested the hypothesis that expressed media content preferences are the result of a cultural identification and that actual exposure to media content will partially determine one's cultural identity. Questionnaires were completed by 884 5th and 10th grade students, half of whom were Hispanic and half Anglo. The questionnaire measured several variables, including exposure to several media, content preferences, perceived media credibility, perceptions of cultural portrayals in the media, and demographics. Respondents chose from 12 cultural labels the one they felt applied best to them. Fourteen percent of the respondents chose Chicano, 13% chose Spanish-American, and 24% Mexican-American. Fifty-one percent reported speaking English and no Spanish in the home, and 9% spoke mostly Spanish. Self-designated Chicanos and Mexican-Americans had similar media preferences: they were interested in ethnic-oriented music and not interested in recreation magazines or classical and country and western music. Mexicans expressed a distinct preference for Spanish content in all media. Spanish-Americans were uninterested in local and Latin news, while Anglos expressed lower preference for Spanish and local news, Saturday television, entertainment magazines, and black-oriented music. Anglos were more likely than Hispanics to speak and read English, read few comic books, listen to few records and tapes, watch less television, assign low believability to television, perceive television minorities as unreal, and perceive media Mexican-American portrayals as positive. (HTH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Media Use
Note: Paper presented at the Annual Meeting of the International Communication Association (Boston, MA, May 2-5, 1982).