ERIC Number: ED218633
Record Type: RIE
Publication Date: 1982-Jul
Reference Count: 0
The Systematic Viewer: An Inquiry into the Existence of a Television Schema in Children.
Kwiatek, Kathy Krendl; Watkins, Bruce
A study focused on those factors that typically characterize television viewing--those ground rules for processing that are relatively immutable and those that vary in accordance with situation and contextual cues within the environment. Sixty fifth grade students were randomly assigned to one of four treatment groups. Members of all four groups viewed a television program and responded to an open-ended interview following viewing. Treatment groups were based on the manipulation of frame of reference of viewing set (either educational or entertaining), and viewing mode (either stopping or no-stopping). The question was whether subjects motivated by educational instructions or the stopping mode of viewing would invest more mental effort and deeper processing by attempting to put the pieces together so that they were integrated into the story line, thus reducing the uncertainty resulting from the interruptions of the narrative flow. Such behavior would permit them to reformulate their hypotheses about what was happening in the show, their expectations about what was coming next, and what it all meant in the face of the content that appeared to be rather disjointed. Results suggested that viewing to learn or mode of viewing (stopping) altered students' routine television viewing schema and called for more mental effort than usual. The additional effort resulted in consistently deeper or higher levels of processing. Something in the context of the event or something about the event itself triggered the need for more attention and higher levels of processing. (HOD)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (65th, Athens, OH, July 25-28, 1982).