ERIC Number: ED218616
Record Type: RIE
Publication Date: 1982-Jul
Reference Count: 0
Teaching the Advertising Sales Course: A Pragmatic Approach.
Hebert, Elsie S.
Louisiana State University requires an advertising sales course of all advertising majors. A major objective of the course is to provide the student an opportunity to acquire some practical experience in the advertising field, often the only media experience a graduate has to offer a prospective employer. To help teach students how to plan, execute, and process print advertising, and to learn how to deal with a variety of selling, marketing, and advertising situations, the class is divided into two-person sales teams and each team works in the campus newspaper advertising department. One member sells the first nine weeks, and the other team member handles the ad copy and layout, and processes the ad, with the partners switching roles at midsemester. Grading is based on the number of lines sold, with a minimum requirement of one sold ad and one new layout per week. Students are provided with a sales packet, containing the course syllabus, a set of instructions for processing ads, a newspaper identification card, advertising rate sheets, and a publication schedule for the client. Each team receives four beginning accounts but must continue to cultivate new clients. The sales packet also contains information on type designations, copyfitting, and processing procedures to assist the layout team member. (A course syllabus and reading assignment list are appended.) (HTH)
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (65th, Athens, OH, July 25-28, 1982).