One of a series of instructional booklets designed to introduce adult education program planners to the basic concepts integral to and alternative strategies for conducting needs assessments, this instructional booklet deals with determining what information to collect when conducting a needs assessment. Described first is the relationship of the process of determining what information to collect to the entire needs assessment process. Next, concepts and processes for determining educational program goal categories are examined. Following a discussion of the concept of goal, a procedure is set forth for developing relevant goals for needs assessments. Examined next are activities designed to yield comprehensive and sensitive measures for needs assessments. (MN)