This case study is one element of the summative evaluation of "Freestyle," a television series on sex-role stereotyping and career awareness. The series was developed for fourth to sixth graders viewing it at home or at school. The goal of this study was to organize the history of the project so as to present transferable lessons to the planners and managers of future projects and also to generate theoretical insights for scholars of organizations whose products affect the culture. Separate chapters describe and analyze curriculum planning, pilot production, curriculum revision, and the series design and production. The report focuses on organizational characteristics and processes rather than on individuals. The concluding chapter summarizes information on three analytic questions about power and its consequences, which guided the investigation. The questions are who had power and why, how was power brought to bear in making decisions, and the implications of the foregoing for the form and content of the products produced by the consortium. (KC)