ERIC Number: ED217481
Record Type: RIE
Publication Date: 1982-Jul
Reference Count: 0
Organizational Decision Making and Public Relations Roles.
Johnson, Donald J.; Acharya, Lalit
A survey of public relations practitioners was conducted to examine the decision making roles they play in their profession. The 458 respondents provided information on their participation in policy decision making; the roles they play on the job, such as problem solver or technical services provider; and information on their decision making environment. The results supported the hypothesis that decision making at both policy and problem identification levels can be positively correlated with the role of problem solving facilitator. However, the size of the correlations decreased with lower level decision making, indicating that the problem solver's skills are in less demand for plans to carry out decisions. A negative relationship was found for policy decisions and the technical services provider, suggesting that the person who writes press releases, maintains media contacts, and edits material for the organization is less likely to be involved in the very policy decisions that determine what is released to the media. (HTH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (65th, Athens, OH, July 25-28, 1982).