ERIC Number: ED217440
Record Type: RIE
Publication Date: 1982-Jul
Reference Count: 0
"Time,""Newsweek" and the Kennedys: A Study of Three Presidential Elections.
Fedler, Fred; And Others
A study was conducted to compare "Time" and "Newsweek" magazines' fairness and coverage in the various presidential campaigns of the three Kennedy brothers. Researchers examined every story the two magazines published about John Kennedy's primary campaign, beginning January 1, 1960, and ending with his nomination at the Democratic convention that summer. Stories about Robert Kennedy were analyzed from January 1, 1968, until the week of his assassination, and stories about Edward Kennedy were analyzed from January 1, 1980, until the week of President Jimmy Carter's renomination. The researchers studied 10 different types of statements that appeared in the stories, recording instances of attribution and adverbial and adjectival bias, as well as statements about the Kennedys' ages, appearance, personalities, families, religion, and wealth. Statements were rated favorable, neutral, or unfavorable. Analysis revealed that statements published about the three brothers by both magazines were approximately about 20% favorable, 50% neutral, and about 30% unfavorable. Both magazines treated President John Kennedy more favorably than they treated either of his brothers. "Time" published 454 adverbial and adjectival phrases about John, Robert, and Edward, while "Newsweek" published only half as many, but the magazines were remarkably consistent in their slant, with just over half of these phrases in both magazines rated favorable. (HTH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Kennedy (Edward); Kennedy (John F); Kennedy (Robert); Newsweek Magazine; Time Magazine
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (65th, Athens, OH, July 25-28, 1982).